Brand Ops field manual

Pods over projects

Embed growth pods with shared OKRs, shared dashboards, and shared rituals. This manual covers tools, cadences, and metrics.

Charter the pod

• People: Narrative lead, design engineer, analyst, and founder sponsor.
• Cadence: Weekly build + demo, monthly retro, quarterly strategy reset.
• Artifacts: Pod charter, shared glossary, lighthouse metric ladder.

Build the OS

Document everything in a single workspace. Include briefing templates, sprint boards, measurement dashboards, and approved creative systems.

Weekly agenda

1. Wins + blockers
2. Live instrumentation review (SignalDeck, GA4, HubSpot)
3. Decision log + next experiments

Measure momentum

Use layered metrics: input velocity (assets shipped), impact metrics (pipelines unlocked), and lagging indicators (LTV/CAC). Publish the snapshot every Friday so executives stay aligned.

“When pods own the system, not just the deliverable, consistency becomes the default outcome.”