Case Study / Hospitality
Tourism Signal Upgrade
Launched SignalDeck-powered narrative pods for an adventure brand expanding to three continents.
Altitude Journeys
Launched SignalDeck-powered narrative pods for an adventure brand expanding to three continents.
Client
Altitude Journeys
Industry
Hospitality
Sections
Executive summary
Launched SignalDeck-powered narrative pods for an adventure brand expanding to three continents.
Problem
Launches took months and every market told a different story.
Markets launched
5
Share of voice
54
Strategic options
Option 1
Status quo
Continue with existing operating model.
Option 2
HiddenLayer clarity sprint
Embedded Fractional CMO pod, rolled out SignalDeck briefs, aligned PR + performance in 10 weeks.
- • Entity clarity
- • Operator pods
Recommendation
Recommended path
- • Embedded Fractional CMO pod, rolled out SignalDeck briefs, aligned PR + performance in 10 weeks.
Results
32% lift in global direct bookings and one consistent story across 5 languages.
Markets launched
5
Share of voice
54
Lessons
Outcome
32% lift in global direct bookings and one consistent story across 5 languages.
Approach clarity
Embedded Fractional CMO pod, rolled out SignalDeck briefs, aligned PR + performance in 10 weeks.
Exhibits
Engagement hero