Case Study / Manufacturing
Manufacturing Data Fabric
Brand Systems Lab + Koseli Cloud turned legacy catalogs into a digital selling engine.
Lumina Factories
Brand Systems Lab + Koseli Cloud turned legacy catalogs into a digital selling engine.
Client
Lumina Factories
Industry
Manufacturing
Sections
Executive summary
Brand Systems Lab + Koseli Cloud turned legacy catalogs into a digital selling engine.
Problem
10,000 SKUs with no metadata and a brand story buried in PDFs.
Launch velocity
67
Pipeline
14
Strategic options
Option 1
Status quo
Continue with existing operating model.
Option 2
HiddenLayer clarity sprint
Built a BrandOS, structured every asset, localized content with Koseli Cloud, and automated product storytelling.
- • Entity clarity
- • Operator pods
Recommendation
Recommended path
- • Built a BrandOS, structured every asset, localized content with Koseli Cloud, and automated product storytelling.
Results
67% faster launch cycles and $14M pipeline attributed to the new digital catalogs.
Launch velocity
67
Pipeline
14
Lessons
Outcome
67% faster launch cycles and $14M pipeline attributed to the new digital catalogs.
Approach clarity
Built a BrandOS, structured every asset, localized content with Koseli Cloud, and automated product storytelling.
Exhibits
Engagement hero